Business can be hard when you are telling story to people that has no interest in your business. We all want an easy traffic and easy sales, but when you did not plan for which channel to place your strategy, you might end up with frustration and worse of it, LOSS of your investment.
So, every time before consulting our clients, we always help them to identify the right channel to advertise themselves for a more amplified impact to their marketing outcome.
But, how do you guys consult them? Where should my marketing strategy belongs to? There are so many channels out there, which one are the right one to be at?
What you have to do is implementing these 3 steps, you can quickly identify what you should implement your marketing strategy at.
1. Identify your product and market
2. Identify the message and goal
3. Implement and Optimize
Most importantly, understand there are how many present Online Channel that you can find your audience and deliver the right message to them.
Start with Website (Your Online Asset)
Website is just like a physical shop, where you can craft any experience you want the customer to have. Imagine that, your shop is just a roadside store that selling nail polishing services VS a well-furnished salon with air-conditioning, comfortable seats and whoever comes in never want to leave.
Do you want to spend an hour of your time under the hot sun burning your skin during your nail polishing experience or you would like to have one under a cool temperature where all your senses are relaxing and enjoying the whole experience?
That is the same way, we craft website user experience just as important as how you craft your physical store experience and look. It is about Impression. it is how you are going to portrait your brand to your audience.
Easy Marketing Channel
1. Social media networks
Types: Facebook, Instagram, Youtube channel, Tiktok, Snapchat,
2. Review sites & website directories
Lists: Food directory, Business Directory
3. Influencer collaboration
Types: Foodie influencer, lifestyle influencer, business influencer
Medium Marketing Channel
Types: Value-based content, product content, brand story Content
2. Online Video Marketing
Types: Behind the scene, brand story, product introduction, pitching,
Types: online news, online media site
Reviews from customers
Types: Pitching, value-based content, educational content
6. Messaging tool Marketing
Types: FB Messenger, Wechat, Whatsapp, Telegram
Advanced Marketing Channel
1. Email Marketing
Types: Drip Email Campaign, newsletter
2. Social Media Advertising
Types: Facebook ads, Instagram Ads
3. Search Engine Advertising
Types: Google Search Ads, Display Ads, Youtube Ads
Simply start with a small steps that is executable. Then find a few more better choices of channel, and scale it! Anyway, one single right funnel, can propel your business to whole new level. Wish you all the best!