Formats of Facebook Marketing
The expansion of Facebook as main option for entrepreneurs to reach new people, updates and upgrades will be created from time to time. The ads will be better as align with the significance growth user could choose from multiple objectives for your video ad. Use a supported file format and make sure that your video meets the minimum specifications needed to deliver your ad successfully. User could experience from a better view as a picture speaks thousand words. They can create a video ad in Ads Manager. You can also boost a post that includes a video from a Facebook Page with of technology. Creating an effective Facebook marketing strategy will help you to expand your business.
Just like image ads, video ads on Facebook let businesses use a single video to showcase their products, services, or brand. They’re especially helpful for product demos, tutorials, and showcasing moving elements. Video can be up to 240 minutes long, but that doesn’t mean you should use that time. Shorter videos are usually more engaging.
Image ad has it own uniqueness as the recommendation aspect ratio for each placement will be not the same Different placements across Facebook, Messenger, Instagram and Audience Network require different aspect ratios. For outstanding factor, reveal your brand or logo. People engage more with brands they know, or brands which show they are incredible.
The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, highlighting different products, showcase specific details about one product, service or promotion, is necessary or tell a story about your brand that develops across each carousel card. People like inspiration stories.
For your information, collection is an ad format that lets people move from discovery to purchase in a smooth and immersive way. There will be no delay during the transition process. Each collection ad features a primary video or image with three smaller accompanying images below in a grid-like layout. Viewer can enjoy the experience when visiting the collection as every one of them should be named for its purpose.
Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience – all without leaving Facebook or Instagram. In other words, view more in short period.
Facebook slideshow ads are video-like ads that use motion, sound and text to tell your story beautifully across devices. One of the modern elements that been carried is responsiveness. Slideshow load quickly, so it plays well on every connection speed. Unlike some crappy video ads, slideshow ads are quick and affordable to create. User can create a slideshow ad in minutes from desktop or mobile and use it to tell a story that develops over time. It becomes trend as people can even create a slideshow ad out of stock images available in the ad creation process, or use an existing video. Much more convenient and easier with Facebook right?
Last but not least, lead ads aid who are interested in your products and services sign up to get the latest updates from your business. Facebook has introduced, Meta which is brand new technology that make the process even easier, especially on mobile, with Instant Forms that are pre-populated with their contact information. With just a few taps, people can sign up to get the information they want, and you can generate a qualified, standardized and mind-blown lead for your business.
