Examples of Digital Marketing KPIs
Digital marketing encompasses various channels and strategies, each with its own set of KPIs. Here are a few common examples:
Number of visitors, unique visitors, page views, or time spent on site.
Percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.
Percentage of people who click on an ad or link out of the total number of impressions or views.
Likes, shares, comments, or follower growth on social media platforms.
The cost associated with acquiring a lead or converting a customer.
KPIs are fundamental to measuring and optimizing the success of digital marketing efforts. They provide businesses with actionable insights, allowing them to make data-driven decisions, track progress, and achieve their goals. By identifying and monitoring the right KPIs, businesses can drive continuous improvement and maximize their digital marketing performance.
