Website On-Page Seo Checklist
Short, descriptive URLs help searchers to understand what the page is about in the SERPs. Most of the time, the simplest way to create short, descriptive URLs is to set your primary keyword as the URL slug. We do this with most of our blog posts. Keeping URLs short is useful because long URLs tend to truncate in the SERPs.
URLs, title tags show up in Google’s search results and help searchers understand what the page is about. Common advice for title tags is to include your target keyword. Although that’s good practice, don’t sweat it if it doesn’t make sense. It’s much more important to write something compelling that will make people want to click. Most of the time, the post or page title work well
Google shows meta description in the SERPS roughly 1/3 of the time. Here are the best suggestions for making a compelling meta description.
- Expand on the title
- Double down on search intent
- Use an active voice
- Keep it under 120 characters
- Include the primary keywords
Linking to other internal resources helps visitors to navigate your website. But what about external resources. Linking to different websites is a great way to provide value to user. Link will help users to find out more, to check out your sources and to better understand how your content is relevant to they have. In other words, just add links if and when it makes sense
